Blockchain Industry In The Spotlight: A Future look At 2017
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of Blockgeeks
If you are reading this, there’s a good chance you are living in a “blockchain bubble.”You’re tech-savvy, an early adopter, and a forward-thinker. Odds are, you know a lot of people like yourself.
And, by now, you’ve realized that most people-at least when it comes to technology-aren’t like you.
So, if you are building a blockchain-based protocol, product, or solution…or you just want the industry to thrive, this article is for you.
After 20 years working as a marketer helping disruptive technologies come to the mainstream, I like to say that “we’re all in marketing, it’s just that some of us know it.”
I can also tell you the following:
- One of the biggest challenges that marketers have is recognizing and admitting that most people aren’t like them.
- Any marketer who says “well, I would (or wouldn’t) do that,” isn’t a good marketer.
- Marketing is about understanding and empathizing with how other people, unlike you, think.
The blockchain industry (if we can call it that) is moving into its 8th year. The passionate believers, the curious, crypto-anarchists, and libertarians have all pretty much shown up. Now, we have to get the rest of the world interested and excited.
The good news is that many industry leaders are starting to recognize this. The recent eBook, , Primavera De Filippi and 28 others about the obstacles they see.
The challenge for blockchain-based solutions is familiar.
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